TEDxUSC "Engineering a Viral Music Video"

What does it take to turn a vague, fanciful notion, with a million specific requirements, into a working reality? At TEDxUSC 2010, Adam Sadowsky shared a behind the scenes look at the inspiration, design, build, and operation of the celebrated Rube Goldberg Machine his team built for the OK Go music video, "This Too Shall Pass." During this talk, he reveals some of the insights he gained while building this machine, as well as what the experience taught him about approaching all of life's challenges - big and small.


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